How TikTok Ban Will Affect Creators

Every TikTok creator’s worst nightmare is about to (maybe) come true. A bill to ban TikTok in the USA was recently introduced and approved, with Joe Biden potentially signing off in the upcoming days.

Since launching in 2018, TikTok has become the most popular social media platform in America — and has changed the lives of thousands of TikTok creators who have leveraged the platform to earn a living. It’s no surprise that creators are stressed about this possible ban. For these users, losing TikTok would mean more than just losing an app, it would mean losing a valuable source of income

Why is TikTok being banned?

You might be wondering why this is the case? Well, lawmakers argue that TikTok, under ByteDance's ownership, a China-linked parent company, poses a significant risk of potential exploitation by the Chinese government. They fear that China's broad intelligence laws could compel ByteDance to hand over user data, including that of American TikTok users, which could then be exploited for intelligence operations, disinformation campaigns, or propaganda efforts.

If this bill is passed, it would mean that TikTok needs to separate itself from ByteDance, within a tight five-month deadline. Failure to comply would result in the app being banned from major app stores in the United States.

What would a potential TikTok ban mean for creators?

The implications of this potential ban extend far beyond the realm of geopolitics; they directly impact the millions of creators who have found a home and a livelihood on TikTok. For you as a content creator, the looming ban represents a shift in your online presence and income streams.

Losing Income Streams

TikTok has emerged as a lucrative platform for content creators, offering various monetization avenues such as brand partnerships, sponsored content, and the recently introduced TikTok Creator Fund. A ban would disrupt these income streams, leaving creators scrambling to find alternative platforms or revenue sources.

Losing Audience and Reach

TikTok's algorithm is renowned for its ability to catapult creators to viral fame, providing unparalleled exposure and reach. Losing access to this vast audience could stifle creators' growth and limit their ability to connect with new followers and fans. 

How can a creator prepare for this ban?

Diversify One’s Online Presence

While TikTok's dominance is undeniable, creators should explore emerging platforms like Instagram Reels, or YouTube Shorts to diversify their content distribution. Casting a wider net across multiple platforms mitigates the risk of being overly reliant on a single platform's fate.

Diversify One’s Income Streams

Creators must explore alternative monetization strategies beyond TikTok to safeguard their income. This includes leveraging other platforms like Sudor, by developing personalised apps to engage directly with their audience through a subscription based platform. Or maybe selling Ebooks, courses or digital products that align with your brand and skills. This will bring in more revenue from different platforms that then allows for your expertise and offerings to be relied upon. 

The impending TikTok ban serves as a reminder of the volatility of social media. For creators, adaptability and diversification are paramount to overcoming these shortfalls. By embracing alternative platforms, and diversifying revenue streams, creators can navigate the uncertain terrain ahead and thrive in the rapidly evolving online world. Don’t let this ban be the end, take the time and effort to build something that will thrive regardless!